Paid ads · Lead generation
Performance Marketing Meta, Google & LinkedIn Ads
Paid campaigns on Meta, Google and LinkedIn, set up properly, tracked honestly and fed with ad creative I shoot myself. Built for brands in Dubai, Abu Dhabi, Bangalore, Mumbai and Delhi that want enquiries and sales, not just impressions.
Recent work
01
Why creative is half of performance marketing
Ad platforms have automated most of the targeting. Meta’s Advantage+ campaigns and Google’s Performance Max decide a lot of who sees your ad. What they can’t do is make your ad worth watching. That makes the creative, meaning the first three seconds of a reel, the product shot, the headline, the single most controllable lever left.
This is where my background is useful. I’ve spent 8 years shooting content, including a campaign reel that reached 3.3 million views and work for Vaseline (Unilever) and Marriott. When I plan a campaign I plan the shoot in the same sitting, so we produce a set of variations (hooks, formats, aspect ratios) designed to be tested, not one hero video that has to carry everything.
02
Meta ads (Facebook & Instagram)
Meta is where demand gets created. People weren’t searching for you, but a good reel makes them want what you sell. I use it for consumer brands, restaurants, real estate launches, events, clinics and D2C products. Setup covers the pixel and Conversions API, a simple account structure, audiences built from your customer data where allowed, lead forms or landing pages, and a creative testing rhythm.
03
Google ads (Search, Performance Max, YouTube)
Google is where existing demand gets captured. Someone searching “corporate video production Dubai” is ready to talk. I build search campaigns around high-intent keywords with tight ad groups and negative keyword lists, set up conversion tracking with Google Tag Manager and GA4, and use Performance Max or YouTube only when there is enough creative and data to feed them.
04
LinkedIn ads
LinkedIn costs more per click, but it is the only platform where you can target by job title, company and seniority. For B2B services, SaaS, recruitment, education and professional firms that is often worth it. I use lead gen forms, document ads and short founder-led video, usually alongside a personal branding plan so your organic presence and your ads reinforce each other. More on that on the LinkedIn marketing page.
05
Ad creative production
Every campaign gets creative made for it: vertical reels for Reels and Stories, square and portrait statics, UGC-style talking-head videos, product shots and short cut-downs for YouTube. It’s shot on a Sony A7 IV with prime lenses, stabilised on a DJI RS3 gimbal with clean audio from a DJI wireless mic, and delivered in every size the platforms need.
06
What I won’t do
I won’t quote you a ROAS before I’ve seen your numbers, run campaigns without conversion tracking, or hide the ad account from you. The ad accounts stay in your name and you see the same dashboard I do.
07
How I structure a campaign
Every campaign starts from one offer and one conversion. We define who it’s for, what action counts as success, and what the landing experience is: a lead form, WhatsApp, a booking page or a product page. Then I build the smallest account structure that lets the algorithm learn: few campaigns, consolidated audiences, and enough creative variation to find winners.
Creative testing runs in rounds. Each round tests one variable, usually the hook, so we learn something real rather than just rotating ads. Winning hooks become new variations; weak ones are switched off.
08
Reporting you can actually read
A short weekly note and a monthly review: spend, enquiries or sales, cost per result, what creative won, what we’re changing next. No 40-slide decks.
09
Who it suits
Businesses with a clear offer and the capacity to handle more enquiries: real estate, hospitality, clinics, education, D2C brands, B2B services and events across the UAE and India.
What’s included
Meta ads
Facebook and Instagram campaigns for demand creation, leads and sales.
Google ads
Search, Performance Max and YouTube for high-intent buyers.
LinkedIn ads
B2B targeting by title, company and seniority with lead gen forms.
Ad creative production
Hooks, reels, statics and UGC-style variations shot for testing.
Conversion tracking
Pixel, Conversions API, GA4 and Tag Manager set up before spend.
Landing pages
Focused pages that match the ad and make enquiry easy.
How it works
Audit
Review existing accounts, tracking, offers and past creative.
Build
Tracking, account structure, audiences and the first creative batch.
Launch & test
Campaigns go live with planned creative and audience tests.
Optimise
Weekly adjustments and a monthly review with fresh creative.
Common questions
Meta ads or Google ads: which should I start with?
If people already search for what you sell, start with Google Search. If you need to create demand or your product sells visually, start with Meta. Many businesses end up using both. I wrote a longer comparison in the journal: Meta ads vs Google ads for Dubai businesses.
Do you manage the ad budget?
You pay the platforms directly from your own ad accounts. My fee covers strategy, setup, creative and management, so the spend is always visible to you.
Do you make the ad creative too?
Yes. That’s the main difference. Ad creative is shot and delivered by YKS Productions, so campaigns aren’t waiting on a separate production company.
Is LinkedIn advertising worth it?
For B2B offers with a meaningful deal size, often yes. For low-ticket consumer products, usually not. I’ll tell you honestly which camp you’re in.
How soon will I see results?
Expect the first few weeks to be a learning period while platforms gather data and we test creative. Decisions get made on real numbers, not guesses.
Who you’ll work with
About Yedukrishna Suresh
I’m a marketing specialist with 8 years in content, video and photography, and the founder of YKS Productions. I’ve created for brands including Vaseline (Unilever), Marriott, KL Rahul and Cindrebay School of Design, and worked as still photographer on the Malayalam films Soothravakyam and Baby Girl. One campaign reel I made reached 3.3M views, and my Instagram @yks_photoworks has passed 1.4M profile views.
I work independently, with no office or staff, and travel to clients in Dubai, Abu Dhabi, Bangalore, Mumbai and Delhi NCR. Email yksproductions893@gmail.com or WhatsApp +971 50 195 5122.