LinkedIn ads · Founder content
LinkedIn Marketing & Personal Branding
For B2B companies, consultants and founders, LinkedIn is where buyers form opinions before they ever take a call. I help you show up there well: a clear personal brand, professional portraits and video, a posting rhythm, and LinkedIn ads when they make sense.
Recent work
01
Personal branding on LinkedIn
People buy from people. A founder who posts thoughtfully every week builds more trust than a company page posting announcements. Personal branding starts with clarity: what you want to be known for, who you want to reach and what you can say that others can’t. From there we build a small set of content pillars drawn from your real experience.
I then handle the parts most founders struggle with: professional portraits that don’t look like stock, short talking-head videos that are lit and miked properly (DJI wireless mic, Sony A7 IV), carousel ideas and a cadence you can keep up. You stay the voice; I make it easier and better-looking.
02
LinkedIn ads for B2B
LinkedIn ads let you reach decision-makers by job title, function, seniority, company size and industry. They work best for offers with real deal value: B2B services, SaaS, education, recruitment and professional firms. I typically use lead gen forms, document ads and thought-leadership ads built from a founder’s posts, with tight audiences and conversion tracking. It pairs with the rest of your performance marketing.
03
Company pages that look credible
Banner, About section, featured content, team photos and a showcase of real work. Small details, but buyers check them.
04
Who it suits
Founders raising awareness or funding, consultants and agencies selling high-value services, leadership teams at growing companies, and professionals moving into a new market, for example relocating between India and the UAE.
05
A realistic posting system
Most founders stop posting because it feels like a second job. The fix is a system: a monthly 60-minute idea session, a recording session for video every few weeks, a simple calendar, and drafts you only need to review. Consistency beats intensity.
We track a few useful signals: profile views, connection requests from the right people, inbound messages and meetings. Follower count matters less than who those followers are.
06
Personal branding beyond LinkedIn
A personal brand also lives on your website’s About page, Instagram, podcast appearances and press. The same portraits, story and positioning carry across all of them, which is why the photo and video session is planned to cover more than one platform.
07
Working across the UAE and India
Many founders I meet operate between Dubai and Indian cities like Bangalore, Mumbai and Delhi. LinkedIn is the one platform where both audiences meet, which makes a clear personal brand especially valuable if you work across both markets.
What’s included
Profile overhaul
Headline, About, featured section and a professional portrait.
Content pillars
Themes drawn from your real expertise and stories.
Talking-head video
Short founder videos, properly lit and recorded.
LinkedIn portraits
Headshots and environmental portraits that feel like you.
LinkedIn ads
Lead gen, document and thought-leadership ads for B2B.
Company page
Banner, about, featured work and team visuals.
How it works
Interview
A conversation to find your expertise, stories and goals.
Position
Profile rewrite, pillars and a realistic posting plan.
Shoot
Portrait and video session for a bank of content.
Publish & amplify
Regular posts, with ads layered on where useful.
Common questions
Do you write my posts for me?
We work from your ideas and voice. I help shape, structure and plan them; the opinions stay yours.
Are LinkedIn ads expensive?
Clicks cost more than on Meta, so they suit offers with higher deal values. I’ll tell you if your offer doesn’t fit.
Can you shoot LinkedIn headshots in Dubai?
Yes. See LinkedIn headshots in Dubai and corporate headshots.
How long until personal branding pays off?
It compounds over months, not weeks. Consistency matters more than any single viral post.