Instagram · TikTok · LinkedIn · YouTube
Social Media Marketing Reels, UGC & Creators
Social media marketing run by a working content creator. My own Instagram, @yks_photoworks, has passed 1.4 million profile views, and one campaign reel I made reached 3.3 million views. I bring that same understanding of what makes people stop scrolling to your brand.
Recent work
01
Social media marketing that starts with content
Scheduling tools and posting calendars are easy to buy. The scarce part is content that people actually want to watch. Most social media packages fail because the strategy is decent but the content is generic stock, rushed phone clips or templates. I plan the strategy and shoot the content myself, so what goes out looks like it belongs to your brand.
02
Reels & short-form video
Short-form vertical video is where most reach lives on Instagram, TikTok and YouTube Shorts. A strong reel has a hook in the first second, one idea, a clear payoff and sound designed for both muted and unmuted viewing. I plan reels in series rather than one-offs, so we learn which hooks and formats work and make more of them.
03
UGC content
UGC (user-generated-style content) is talking-to-camera, phone-style content that feels native to the feed. Brands use it in organic posts and, especially, in ads, because it often feels more trustworthy than polished production. I script and shoot UGC-style content with real customers, staff, founders or talent, keeping the authentic look while making sure audio and lighting are clean.
04
Influencer & creator marketing
Partnering with creators can put your brand in front of an audience that already trusts someone. As a creator myself, I know how these partnerships look from the other side. I help brands define the brief, shortlist creators who fit the audience rather than chasing follower counts, agree usage rights, and plan content so it can be reused in ads. I keep it practical: clear deliverables, clear rights, clear tracking links or codes.
05
Management & community
Captions, scheduling, stories, replies and a monthly review. I keep management lean and focused on what helps you grow: the posts that work get more like them, and the ones that don’t get dropped.
06
What a month of social looks like
Week one: plan the month and lock the shoot list. Week two: one or two shoot days covering reels, UGC and photos. Weeks two to four: captions, scheduling and posting, with stories in between. End of month: review what performed and carry the learnings into the next plan.
The aim is a rhythm your audience can rely on and a library of content that grows every month.
07
Organic and paid together
The best-performing organic posts are often the best ads. When social and performance marketing are run together, winning reels get boosted or turned into ad variations quickly, and ad insights feed back into the organic plan.
08
Platforms, briefly
Instagram: reels, carousels and stories for almost every consumer brand. TikTok: younger audiences and trend-led content. YouTube Shorts: extra reach from the same vertical videos. LinkedIn: B2B and founder content. Google Business Profile: fresh photos and posts for local search.
What’s included
Social strategy
Platforms, pillars, hooks and cadence based on your audience.
Reels & short-form
Vertical video series planned around tested hooks and formats.
UGC content
Authentic talking-head and demo content for posts and ads.
Influencer & creator marketing
Briefs, shortlists, usage rights and reusable content.
Photo content
Product, lifestyle and portrait photography for the feed.
Management
Captions, scheduling, community and monthly reporting.
How it works
Audit
Your channels, competitors and the content gaps holding you back.
Plan
Pillars, formats and a monthly calendar with shoot days.
Shoot
Batch shoot days covering reels, photos and UGC.
Publish & learn
Posting, community and monthly review of what to repeat.
Common questions
Which platforms do you cover?
Instagram, TikTok, YouTube Shorts and LinkedIn. I’ll recommend focusing on the one or two where your buyers are.
Can you run influencer campaigns?
Yes. I handle the brief, shortlisting, rights and content planning. I don’t publicise which creators I’ve worked with; past brand work includes Vaseline (Unilever), Marriott and Cindrebay School of Design.
What is UGC and do I need it?
UGC-style content is native-looking, talking-to-camera content. If you run Meta or TikTok ads, it’s usually worth testing alongside polished creative.
How much content do I get per month?
It depends on the package. A typical setup bundles a set number of reels, photos and stories from one or two shoot days. You agree the exact numbers before we start.
Do you work outside Dubai and Bangalore?
Yes. Abu Dhabi, Mumbai and Delhi NCR too, with shoot days planned around travel.
Who you’ll work with
About Yedukrishna Suresh
I’m a marketing specialist with 8 years in content, video and photography, and the founder of YKS Productions. I’ve created for brands including Vaseline (Unilever), Marriott, KL Rahul and Cindrebay School of Design, and worked as still photographer on the Malayalam films Soothravakyam and Baby Girl. One campaign reel I made reached 3.3M views, and my Instagram @yks_photoworks has passed 1.4M profile views.
I work independently, with no office or staff, and travel to clients in Dubai, Abu Dhabi, Bangalore, Mumbai and Delhi NCR. Email yksproductions893@gmail.com or WhatsApp +971 50 195 5122.