Production house · India
An independent production house, run by one director
Brand films, ad films, corporate video, product shoots and reels, made end to end by the person you brief. I’m Yedukrishna Suresh. YKS Productions is my independent production house, based in Bangalore and working across India and the UAE. No office, no layers: I take a project from brief to final cut, and bring in freelancers per project only when the work needs them.
Proof, not promises
Work brands have actually run
Eight years behind the camera, brand work for Marriott and Vaseline (Unilever), and a campaign reel past 3.3M views.
Marriott campaign film · play
Above: the campaign film from the Marriott Coorg project. Brand content for Vaseline (Unilever). And a campaign reel that crossed 3.3M views on Instagram.
What a production house does
What does a production house actually do?
A production house turns an idea into finished film or photography. Agencies and brands decide what to say; the production house works out how to make it, then makes it. The work runs in three stages:
Pre-production: treatment, script or shot list, locations and permissions, casting, schedule and call sheet. Production: the shoot itself, with camera, lighting, sound and direction. Post-production: edit, colour grade, sound, titles and every export you need, from a 16:9 master to 9:16 reels.
Large production houses split those stages across departments. In mine, one person carries the idea from the first call to the final file, which is why the finished work tends to match the treatment you approved.
Big house vs independent
Which kind of production house do you need?
| Large ad-film house | Independent (YKS Productions) | |
|---|---|---|
| Best for | Broadcast TVCs, celebrity shoots, large units | Digital ads, brand films, corporate video, product shoots, reels |
| Who you deal with | Producer, then director, then editor | One person, start to finish |
| Crew | Large permanent crew | Me, plus freelancers hired per project when needed |
| Quote | Itemised budget with many lines | One all-in number |
| Speed | Approvals at every department | Fewer hand-offs, faster decisions |
Cities
Production house by city
Based in Bangalore, so Bangalore quotes carry no travel. For every other city I travel in, and travel sits inside the same all-in quote. Shoots in two cities are often cheaper planned as one production.
Services
What brands book
Ad film & brand film production
Launch films, brand stories and digital ad spots for Meta, YouTube and OTT.
Product & e-commerce photography
Marketplace-ready product images, catalogue shoots and lifestyle sets.
Deliverables
What you walk away with
| Format | What it’s for | Typical cuts |
|---|---|---|
| Brand film | Homepage, launch, investor and sales decks | 60–120 s master + short cut-downs |
| Ad film (digital) | Meta, YouTube and OTT pre-roll campaigns | 6 s, 15 s, 30 s versions in 9:16, 1:1, 16:9 |
| Corporate video | Company profile, culture, hiring, events | Master film + social edits |
| Product video & stills | E-commerce listings, launches, ads | Hero shots, detail shots, short loops |
| Reels batch | Instagram and YouTube Shorts | A month of vertical edits from one shoot day |
| Testimonials | Customer and founder stories | Interview cuts with b-roll |
Recent work
Stills from brand productions
More on the brand work page, fashion and real estate films.
Who you’re hiring
One person, start to finish
I want to be straight about this, because most production-house websites aren’t. YKS Productions is me, Yedukrishna Suresh. There is no office, no account manager and no junior who turns up on the day instead of the person you briefed. I write the treatment, direct, shoot and edit.
When a brief genuinely needs more hands (a gaffer for a big lighting set-up, a sound recordist for interviews, a stylist or a make-up artist), I bring in freelancers for that project only. They report to me, they’re in the quote from the start, and you still deal with one person from first message to final file. If the shoot needs faces, I can cast them through YKS Talents.
What that means for a brand in India: one conversation instead of a chain of hand-offs, decisions made on set by the person who will edit the footage, and a quote that is one all-in number rather than a rate card with extras.
How it works
From brief to final cut
Brief
Send the brief on WhatsApp or through the quote form: what you are launching, who it is for, where it will run, and the date you need it by.
Treatment & quote
I come back with an approach (look, references, shot list outline) and one all-in number covering shoot, edit and any freelancers the brief needs.
Pre-production
Locations, permissions, casting, props and a call sheet. You approve the plan before anyone is booked, so the shoot day has no surprises.
Shoot
Sony FX3 for video, Sony A7 IV for stills, real lighting and a gimbal. I direct and operate the camera myself, so what we agree is what gets shot.
Edit, grade, deliver
I edit and colour-grade what I shoot, then deliver every cut and aspect ratio you need for web, social and ads, with revisions as agreed in the quote.
FAQ
Questions brands ask first
How does a production house work with a brand?
You share a brief (goal, audience, where it will run, deadline). The production house replies with a treatment and quote, plans the shoot once you approve, shoots, edits and delivers. With me, every one of those steps is handled by the same person.
Is YKS Productions a big production house?
No, and it doesn’t pretend to be. It’s an independent production house run by one person, Yedukrishna Suresh, with freelancers brought in per project only when a brief needs them.
Which cities do you work in?
Bangalore is home base. I regularly work in Mumbai and Dubai, and travel for shoots across India, including Delhi NCR, Hyderabad, Chennai and Pune.
Do you do drone or aerial shots?
No. I don’t fly drones, and I’ll tell you up front if a brief depends on aerials so you can plan for it. Everything I deliver is shot from the ground.
What is a brand film?
A brand film tells the story of who a company is and why it exists, rather than selling one product. It usually runs 60 to 120 seconds and is cut down into shorter versions for ads and social. More on the ad and brand film page.
How much does it cost?
Every project is quoted as one all-in number once I know the brief: number of shoot days, locations, cast, and how many cuts you need. There is no public rate card because two “brand films” can be completely different jobs. The fastest route is the 60-second quote form or a WhatsApp message.
Do you own the footage, or do we?
You get full usage rights to the delivered films and photos for your brand, including paid ads, as set out in the quote. If a cast member’s usage needs to be limited (for example to a period or a market), that is agreed up front.
Can you edit footage we already shot?
No. I edit what I shoot, because the edit is planned on set. I’m not an editor-for-hire for other people’s footage.
Services
What brands book
Cities