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Talent · Mumbai · Maharashtra

Models in Mumbai

Commercial and fashion casting in Mumbai — a curated roster of working talent, and the brands that book it.

Mumbai is where most of India's national advertising is cast and shot. Ad films, magazine editorial, campaign stills and runway all concentrate here, which means the bar is high and the competition for a booking is real.

For talent in Mumbai

A working roster, in Mumbai

There are more models in Mumbai than in any other Indian city, so what separates people is rarely looks — it is a clean digitals set, reliable availability and being easy to direct on a long day.

This open board is casting women only — men are cast by referral for specific briefs, not from the form. It is built for women who are over 18, camera-ready and serious about commercial work — a shortlist brands are cast from, not a course and not a way to get discovered. YKS is not a photography or portfolio-building service, so being on it is not a paid shoot for you; a booking is paid work for a real client, and the schedule and the payment run through me. There is no fee at any stage. Applications are read from the form only — not WhatsApp, calls or DMs — and it is a curated list, so not everyone is added. If your pictures aren’t working for casting I will tell you why. Nobody honest promises work; what I can promise is that briefs from Mumbai go in front of the right faces. The full terms are on the board →

For brands casting in Mumbai

Send a brief, get a shortlist

Casting in Mumbai is fast and expensive. Briefs that arrive with dates, usage and a mood reference already attached get shortlisted quicker, because half the city is competing for the same faces on the same weekend.

Dates, the look and how you intend to use the images — that is the whole brief. Back comes a shortlist built against it and one all-in number, rather than a directory to sift through. Contact details are never shared in either direction. How a casting runs →

Where we cast around Mumbai

Talent based in and around Mumbai — including Navi Mumbai, Thane, Andheri, Malad, Goregaon — are all within the same casting radius. Anywhere else in India, apply anyway: the roster is pan-India and travel is arranged as part of a booking.

Questions, answered straight

How do I join the casting roster in Mumbai?

This volume is casting women only, and applications are read from the form only — not WhatsApp, calls or DMs. Send your details and a few clear, unedited photographs taken on a phone in daylight; that is enough to assess. It is a selective, curated list brands are cast from, so not every application is added. There is no fee at any stage, and a booking is paid work. Men are cast by referral for specific briefs, not the form.

Does YKS charge Mumbai models a joining or portfolio fee?

No. There is no joining fee, no registration fee, no portfolio package and no compulsory shoot. Anyone in India asking a model to pay to be represented is running a different kind of business, and it is the clearest warning sign there is.

Can brands book a model in Mumbai directly?

No, and that is deliberate. Talent contact details are never published and are never passed on. A brand sends a brief, receives a shortlist, and the booking is arranged through YKS Productions — which is what keeps talent safe and the shoot organised.

I am not from Mumbai — can I still apply?

Yes. The roster is open to talent anywhere in India, not only Mumbai or the cities listed. Where you are based matters for local jobs, but a brief that fits you can come from anywhere, and travel is arranged as part of the booking.

Is this a photoshoot package, or a way to get discovered?

Neither. YKS is not a photography or portfolio-building service, and being on the roster is not a paid shoot for you — it is a shortlist that brands cast from. What is required is being over 18, camera-ready, reachable and reliable on a shoot day. If your pictures are not working for casting, I will tell you why.

What does it cost to cast a model in Mumbai?

It depends on the shoot — the number of days, the usage you need and how many people you are casting. Send the brief and you get one all-in number back covering the talent and the arrangement, so there is nothing to reconcile afterwards.

Mumbai

Two doors, one roster

If you're talent, join it. If you're casting, brief it. Either takes a couple of minutes.